UD WBB Re-Brand (PERSONAL USE)

This is a mock-up of a potential re-brand for the University of Delaware Women's basketball program. This re-brand would shift the designs to appealing to a younger audience, creating engaging and colorful graphics to appeal to recruits, as well as students. Incorporating the abandoned baby blue color and joining it with the vibrant yellow brings energy to the graphic identity, mimicking our uptempo style of play and the excitement of entering a new conference. Fan merchandise and marketing graphics would reflect the comic book inspired energetic design identity.